Bradenton-based CoAdvantage has announced a merger with PrimePay, a leading payroll and HR tech company headquartered in Pennsylvania. The move is to create a full-service human capital management (HCM) solution aimed at small and mid-sized businesses (SMBs).
What This Means for Businesses
The merger will provide businesses with enhanced HR and payroll solutions, including competitive benefits programs to improve talent retention. Additionally, it introduces a proprietary technology stack designed to support scaling businesses and franchises.
“We’re excited to partner with PrimePay and bring a suitable, best-in-class experience to our clients,” said John Cumbee, CEO of CoAdvantage. “By combining our strengths, we’ll deliver more seamless HR and payroll solutions, fueling long-term growth for businesses.”
Leadership & Transition Plan
Upon closing, Cumbee will take over as CEO of the company. PrimePay’s CEO Scott Johnson and COO Robb Ellis will remain strategic advisors during the transition phase. The merger is expected to be finalized by mid-2025.
While PrimePay will operate as a separate legal entity, it will function as a standalone business unit under CoAdvantage’s umbrella. Both companies are part of Aquiline, a private investment firm specializing in financial services and technology.
For SMBs and mid-sized firms, this merger represents a new era of streamlined HR services, from payroll and compliance to benefits and risk management. With CoAdvantage and PrimePay joining forces, businesses can expect more potent, technology-driven HR solutions personalized to modern workforce challenges.
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