As work-life continues to evolve, employees are finding a new space to air their grievances: TikTok. Recent findings from a survey by Owl Labs reveal that over one-third of workers, especially Gen Z, are sharing negative experiences about their jobs online. This trend reflects a significant shift in workplace communication.
The Survey Findings
The Owl Labs survey, which gathered responses from more than 2,000 full-time U.S. workers, shows that nearly half of Gen Z participants have posted unfavorable comments about their employers. Approximately 20% have aired their frustrations on personal social media platforms like X (formerly Twitter), Instagram, and Facebook, while 15% have taken their complaints to TikTok. Notably, 13% have opted for anonymity on sites such as Glassdoor.
Frank Weishaupt, CEO of Owl Labs, emphasizes that the hybrid work model is here to stay. “With fewer in-person interactions, employees are increasingly turning to social media to express their feelings,” he states.
Understanding the Legal Landscape
While federal law protects employees who organize online for better working conditions, there are limitations. According to the National Labor Relations Board, employees cannot make false statements about their employers or disparage products without connecting them to labor issues.
Navigating Company Policies
As social media use surges, companies are reevaluating their social media policies. Jill Kahn Marshall, an employment attorney, notes that most large companies now include guidelines in their employee handbooks to manage social media behavior. “These policies often aim to limit disparagement of the employer while ensuring compliance with anti-harassment and discrimination standards,” she explains.
The Future of Employee Expression
The rise of TikTok as a venting platform brings both challenges and opportunities for employers. Niki Ramirez, founder of HR Answers, suggests that companies should provide employees with safe channels to express their frustrations internally. “By establishing clear policies and avenues for complaint, organizations can minimize the likelihood of public airing of grievances,” she advises.
