Author: Your Tech HR

About 75% of business leaders will use roadmap planning tools by 2023, according to Gartner. With these tools, executives first determine their top strategic initiatives and stakeholders must propose projects and products that align with them, rather than the other way around. In this eBook, find out why this top-down planning approach is a game-changer and how you can implement it with ease.

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The latest edition of the annual Subscription Economy IndexTM (SEI), Zuora’s Subscribed Institute’s landmark index, tracks the rapid ascent of the Subscription Economy. The report reflects the growth metrics of companies around the world in sectors including SaaS, Media, Manufacturing, Internet of Things (IoT), Business Services, and Communications/Video Conferencing.

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Subscriptions are more than a financial model, they represent a new way of defining relationships between customers and providers. Today’s customers aren’t simply buying a product, they’re committing to a relationship with a brand. For providers, finding ways big and small to demonstrate that you understand your customer and care about their needs will build trust and loyalty over time.

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