Salesforce Commerce Cloud Transforms In- store and Online Experiences for Tire Customers

“By providing exceptionally detailed information on tires and accessories via a detailed and highly-specialized product selection tool, Kal Tire aims to be Canada’s premier online destination for tire information.”

GREG WARING
VP Marketing at Kal Tire

Kal Tire is Canada’s largest independent tire dealer as well as North America’s second largest commercial tire dealer.

The company was looking to offer an enhanced level of service to their customers in areas such as product selection, visualization and personalization, as well as in booking appointments with Kal Tire specialists for tire installation. The goal was to go above and beyond what is traditionally delivered in this industry.

Kal Tire’s website was first replatformed over to Salesforce Commerce Cloud. OSF then integrated their Retail.net POS system with Salesforce Commerce Cloud – making this the first storefront integration of these two technologies. The company is now equipped to leverage both the sales and customer service functionalities provided from each platform. The customer’s journey is fully supported at every step of the way.