Exchange Bank has appointed Holly Hawkins as Senior Vice President, and Chief Human Resources Officer (CHRO), reinforcing its commitment to talent strategy and organizational growth. In her new role, Hawkins will spearhead HR initiatives, leadership development, and workforce strategies, aligning with the bank’s long-term business objectives.
An Experienced HR Professional with a Passion for People
Hawkins brings a wealth of human resources leadership experience spanning financial services, non-profits, and the wine industry. Before joining Exchange Bank, she served as SVP of Human Resources at Vintage Wine Estates, Inc., where she played a pivotal role in talent management, organizational development, and culture-building initiatives.
Her expertise in developing strategic HR frameworks, employee engagement programs, and leadership training will be instrumental in strengthening Exchange Bank’s commitment to fostering a dynamic and people-first workplace.
A Community-Driven Leader
Beyond her professional career, Hawkins is deeply engaged in community service. She is an active Board Member at the Boys and Girls Clubs of Sonoma-Marin and dedicates her time to Canine Companions for Independence and Windsor High School Safe & Sober Project Graduation.
“I’m delighted to join Exchange Bank, an institution that shares my passion for building strong teams and supporting local communities,” said Hawkins.
A Legacy of Leadership at Exchange Bank
With over $3.30 billion in assets, Exchange Bank is a trusted name in the financial sector, known for its community-first approach. Operating across Sonoma County, Roseville, Marin County, and Silicon Valley, the bank has earned multiple accolades, including Best Bank of Sonoma County and NorthBay biz’s Best Consumer Bank.
Hawkins’ appointment signals a new chapter in HR leadership, ensuring the bank continues to attract, develop, and retain top talent.
Under Hawkins’ leadership in HR, Exchange Bank aims to enhance its workforce strategies, boost employee engagement, and continue its legacy of excellence in banking and community service.
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