The competitive job market is pushing professionals to seek expert guidance. According to LinkedIn, job applications per position increased from 1.5 in 2022 to 2.5 in 2024. With nearly 49% of Americans finding the job search tough and 68% of HR professionals reflecting the same sentiment, the role of career coaches has surged in relevance.
Freelance marketplace Upwork recently highlighted career coaching as one of 2025’s most in-demand skills. “People realize they can achieve faster, better results with professional support,” says Phoebe Gavin, a career coach.
What It Takes to Be a Career Coach
To succeed as a career coach, two key elements are essential:
- An Understanding of the Hiring Process: Julie Bauke, founder of The Bauke Group, emphasizes that expertise in recruitment or HR is crucial.
- Empathy and Relatability: “You need a good dose of empathy to connect with clients,” Bauke adds.
A certification, such as that from the International Coaching Federation, can sharpen your skills and enhance your credibility. Additionally, leadership experience or a background in HR can help you effectively guide clients through career transitions.
Building Your Career Coaching Practice
Once you’re ready, platforms like Upwork, Fiverr, and LinkedIn can help you showcase your services. Bauke also suggests attending local events or offering to speak at community groups to connect with potential clients.
The earning potential is significant. According to Upwork, career coaches charge as much as $179 per hour, depending on their expertise, client type (e.g., CEOs vs. entry-level workers), and industry focus.
Your Next Career Move?
For leaders, directors, and HR professionals looking to utilize their experience, career coaching offers a lucrative and meaningful path. If you’ve got a blend of hiring expertise, empathy, and a desire to help others thrive, this could be your calling.
Let us know your thoughts on the demand for career coaches or the growing gig economy.
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